Assistant Director of Game Day Creative
Company: UNC-Chapel Hill
Location: Chapel Hill
Posted on: April 1, 2026
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Job Description:
Position Summary The Assistant Director of Game Day Creative
serves as a strategic leader within the Gameday Productions unit of
Athletics and is responsible for the independent planning,
development, and oversight of in-venue entertainment and game
presentation strategies for assigned varsity sports. This position
exercises discretion and independent judgment in developing
creative, operational, and revenue-generating strategies that
directly impact ticket sales, sponsorship fulfillment, brand
positioning, and the overall fan experience. This role is
responsible for establishing and implementing creative direction,
production standards, and presentation strategies that align with
departmental objectives and institutional priorities. The position
independently evaluates programming needs, determines content
strategy, and makes decisions regarding creative concepts,
sponsorship integration, messaging, and production execution. The
Assistant Director consults with senior athletics leadership,
marketing, sponsorship sales, communications, and sport program
administrators to develop revenue-enhancing initiatives and ensure
alignment with contractual sponsorship obligations. The position
has decision-making authority over the design, development, and
execution of video board productions, LED programming, and
multimedia storytelling efforts that influence multimillion-dollar
sponsorship revenue and ticket sales. This position also provides
leadership and direction to full-time, part-time, student, and
freelance production staff during planning and execution of events.
The Assistant Director establishes production workflows, assigns
responsibilities, evaluates performance, and ensures operational
compliance with broadcast, sponsorship, and institutional
standards. Through independent analysis, strategic planning, and
creative leadership, this position plays a significant role in
advancing the Athletics Department’s brand, revenue objectives, and
public visibility. Required Qualifications, Competencies, And
Experience Video and Audio Knowledge: Must have intimate knowledge
of professional video production. This includes knowledge of
operating digital video cameras, planning, lighting, framing, audio
acquisition, editing, encoding and other elements. The position
will require knowledge of mixing and editing video and audio for
broadcast output. Requires a professional level knowledge of
non-linear editing programs such as Adobe Premiere. Knowledge of
other graphics programs such as Adobe Photoshop, Adobe AfterEffects
and other applicable Adobe Creative Suite platforms are required.
Creativity: Creativity is crucial for the building of all projects.
Products need to be motivating, invigorating and aspirational for
viewers. Broadcast Graphics and Live event production Knowledge:
Requires an understanding of operation of Ross Xpression graphics
systems and a moderate level of programming and scripting for those
systems. Understanding of roles, equipment, and techniques needed
to execute a multicamera live production. Working knowledge of
production switchers, professional-level replay systems, data
integration and other components needed to execute gameday
productions. Supervisory Skills: The ability to supervise part time
and student assistants. The ability to create elements that are
original and special is essential. Position requires the ability to
work many long hours, especially during the academic year.
Preferred Qualifications, Competencies, And Experience A minimum of
4 years experience in athletics video production with at least 3
years experience working directly in video board production. All
degrees must be received from appropriately accredited
institutions. Expert in programming of Ross Xpression graphics
systems including Tessera, scripting, and integration of Datalinq
sources. A creative powerhouse who loves to inform and entertain.
Strong sports knowledge, rules, regulations, timing and
customs.
Keywords: UNC-Chapel Hill, Rocky Mount , Assistant Director of Game Day Creative, Design, Graphic Design & CAD , Chapel Hill, North Carolina
